Vijay Sales: From a 40-Sq-Ft Shop to India’s Electronics Powerhouse

In the competitive landscape of Indian retail, few stories are as inspiring as that of Vijay Sales. What began in 1967 as a tiny showroom in Mahim, Mumbai, has transformed into one of the nation’s largest and most trusted electronics retail chains. As of late 2025, the company continues to dominate the market with its “guest-first” philosophy and a robust omnichannel presence.

The Humble Beginnings: A Legacy of Trust

The journey started with Mr. Nanu Gupta, a visionary entrepreneur who opened the first Vijay Sales outlet with a capital of just ₹2,500. Named after his younger brother, the shop initially sold only sewing machines and fans.

Mr. Gupta’s strategy was simple but revolutionary for the time: he kept all television sets switched on to attract passersby—a stark contrast to competitors who kept them off to save electricity. This transparency and commitment to customer experience became the foundation of the brand’s identity.

Vijay Sales by the Numbers (2025)

Today, the company is managed by Mr. Nanu Gupta along with his sons, Nilesh and Ashish, and grandson Karan Gupta.

Metric	Details
Total Stores	147+ Showrooms across India
Key Cities	Mumbai, Delhi, Pune, Ahmedabad, Hyderabad, and more
Product Range	5,000+ Products across 15+ categories
Headquarters	Jogeshwari, Mumbai

Current Big Event: The 2025 Year-End Sale

If you are looking to upgrade your tech, now is the time. Vijay Sales is currently hosting its Year-End Sale (starting December 13, 2025), offering massive clearances before the new year.

iPhone & MacBooks: Massive price drops with iPhones starting from ₹39,990 (including bank offers).
Home Appliances: Up to 50% off on Air Conditioners, Washing Machines, and Refrigerators.
Audio & Accessories: Discounts of up to 70% on soundbars, TWS earbuds, and party speakers.
90-Minute Delivery: For select locations, Vijay Sales now offers “Trusted Tech Delivered Fast” within 90 minutes for smaller gadgets.

Why Shoppers Choose Vijay Sales

Despite the rise of e-commerce giants, Vijay Sales has maintained its edge through a blend of physical and digital excellence:

The “Shop-in-Shop” Experience: In 2025, they unveiled India’s first Dyson Shop-in-Shop, providing a premium, hands-on experience for high-end tech.
Flexible Financing: They pioneered easy installment plans long before EMIs became a norm. Today, they partner with major banks (HDFC, ICICI, HSBC) to offer instant discounts up to ₹15,000.
MyVS Loyalty Program: A dedicated loyalty system that rewards repeat “guests” (the company’s preferred term for customers) with points and exclusive early access to sales.
Omnichannel Strategy: Whether you buy from vijaysales.com or walk into a store in Hyderabad, the pricing and after-sales support remain seamless.

“If we work hard and take care of our customers, we’ll be fine. They may take 20 steps ahead when we can take only two, but that’s okay.” — Nanu Gupta, Founder

Looking Ahead

As 2026 approaches, Vijay Sales is focusing on expanding into Tier-2 and Tier-3 cities and further integrating AI-driven personalization on its website to compete with global platforms.